Deadstock and what can come from it.

Do you know the term "deadstock"?

"Deadstock" is fabric that is left over or no longer used, often by fashion manufacturers or textile producers. These fabrics come from overproduction, old stocks or faulty batches that can no longer or should not be used for the original production. Instead of throwing them away, they are sold to smaller labels on special markets.

We have been working with "deadstock" for over 7 years. Damian visits the markets in India 3-4 times a year and selects fabrics that fit into our collection, which we then use to develop our products. The result is bags, toiletry bags, tablecloths and napkins.

What are the advantages of using deadstock instead of producing new?

Sustainability : Buying and using deadstock fabrics helps reduce textile waste. Since these fabrics have already been produced, no further resource consumption (such as water, energy or raw materials) is needed to produce new textiles.

Minimum quantity : For smaller labels, it is often difficult to reach the minimum quantities for woven fabrics (several thousand meters). This offers the opportunity to still have a variety of woven fabrics without having to buy thousands of meters.

Quality : Since the fabrics were woven in large quantities, the quality is often very good.

Selection : At deadstock fabrics you have a huge selection

There are also a few disadvantages. Since we only have as much fabric in stock as there is, it is difficult to plan. If an item sells very well, it may be that we are no longer able to produce it because the fabric is no longer available. The rule at the market is usually: first serve, first come. Damian and Ranganath often have to buy the fabric immediately. It may be that a fabric is no longer available the same evening if you don't buy it.

There is debate about whether the use of deadstock is really a long-term solution to overproduction in the fashion industry. Some critics argue that deadstock could reduce the incentive for companies to reduce their production volumes, knowing they can sell excess fabric.

In the fashion industry, deadstock has gained importance in recent years due to the trend towards greater sustainability and responsible consumption.